Viper

Viper is a leading brand in automotive security and remote start systems, renowned for its innovative technology and comprehensive range of products. As a brand under Directed, Viper offers solutions that include remote engine start, advanced security features like engine immobilization and shock sensors, and the SmartStart app for smartphone control. The brand focuses on delivering convenience, protection, and connectivity, ensuring vehicle owners can manage and monitor their cars from virtually anywhere. Viper's commitment to cutting-edge technology positions it as a trusted choice for enhancing vehicle safety and user experience. Viper is B.A.D. We are tough, we are strong, and we are not afraid to show it. We are a brand with attitude and brawn. Like other great masculine brands of our time, (think Harley Davidson or Marlboro,) we are confident in our brand voice whether speaking to men or to women. A Viper is a reptile with intensity. There are grave consequences for those who cross it. Our Viper brand exudes those same qualities. We are the protector. We don’t take prisoners and we don’t back down. We say what we mean, directly and with intention. We don’t apologize for who we are or try to be something we’re not. These same ideals are at the very heart of our products and the commitment we make to our customers. What does this mean to the brand identity? We use graphics boldly. We have a strong point of view in our voice. We employ our brand in marketing with strength and conviction. B.A.D. Viper Brand Platform Our brand attributes give further direction to our brand. The principles below are internal definitions that help us understand the intention behind our branded system and resulting marketing. These attributes should not be used in a consumer-facing manner or directly in any public Viper communications. But, it is important to know that our graphic and verbal look and feel for Viper is a direct result of our brand strategy. What do we mean by B.A.D.? B. BOLD Viper is a leader. We break new ground, do things differently. We aren’t for the weak willed. We are a brand striking into new territory, moving forward. We aren’t afraid of taking a risk. We are audacious, courageous and unafraid. A. VIPER is not expected, conventional, timid AGGRESSIVE Viper is hard-hitting and powerful. We are a brand that goes all out to win— to be the best. We’re in your face. We’re unmistakable. We lead the way. VIPER is not soft, sophisticated, or wishy washy D. DELIBERATE Like our namesake, we are clever. We combine street smarts with engineering brains. We out maneuver the competition. We take care of our own. We deliver what customers want and need. When we deliver innovation, we do it better and all the way. VIPER is not naive, slow, everything to everybody Viper is the world's leading brand in automotive security and remote start systems, renowned for its innovative technology and comprehensive range of products. As a brand under Directed, Viper offers cutting-edge solutions including remote engine start, advanced security features like engine immobilization and shock sensors, and the intuitive SmartStart app for smartphone control. We empower vehicle owners with unparalleled convenience, robust protection, and seamless connectivity, allowing them to manage and monitor their cars from virtually anywhere. More than just technology, Viper embodies a bold, aggressive, and deliberate attitude. We are tough, strong, and unafraid to lead, consistently breaking new ground in automotive security. Like our namesake, we are a protector with intensity, delivering innovation with conviction and precision. This commitment to being B.A.D. ensures our products are not only technologically superior but also embody a powerful, unmistakable presence, providing customers with the ultimate peace of mind and control.