What LLMs cite
Value for money makeup products
From recent prompt runs · United States · Updated September 11, 2026
GEOGrow tested this high-intent customer question across Gemini, ChatGPT, and Perplexity. Rankings below show which companies appeared most often in those responses — not who is independently the best.
Top brand
e.l.f. Cosmetics
Leads across all key metrics
AI engines mentioning
2 of 3
e.l.f. Cosmetics appears in 2 of 3 AI engines
#1 recommendations
2
e.l.f. Cosmetics was the #1 recommendation twice.
AI answer share
67%
e.l.f. Cosmetics appears in 67% of answers in our tests
Top AI Answers
Which companies appear most often in AI responses?
Updated September 11, 2026
| # | Company | AI engines mentioning | #1 recommendations | AI answer share |
|---|---|---|---|---|
| 1 | e.l.f. Cosmetics Claim your company | 2 of 3 | 2 | 67% |
| 2 | Maybelline Claim | 3 of 3 | 0 | 100% |
| 3 | NYX Professional Makeup Claim | 2 of 3 | 0 | 67% |
| 4 | L'Oréal Paris Claim | 2 of 3 | 0 | 67% |
| 5 | CoverGirl Claim | 1 of 3 | 0 | 33% |
| 6 | Wet n Wild Claim | 1 of 3 | 0 | 33% |
| 7 | Cetaphil Claim | 1 of 3 | 0 | 33% |
| 8 | e.l.f. Thirst‑Burst Drops Claim | 1 of 3 | 0 | 33% |
What Each AI Recommended
Recent answer snapshots by engine.
ChatGPT
Gemini
PerplexityWhat LLMs cite
Sources cited in the most recent prompt runs for this question. The mix varies by engine.
- makeupbrands.org 15 Best Affordable Makeup Brands You Need to Know in 2026
- rankandstyle.com 16 Top Makeup Brands for Every Budget - Rank & Style
- thedaleydose.com The Best Affordable Makeup Brands That Deliver - The Daley Dose
- google.com Maybelline Fit Me Matte + Poreless Liquid Foundation
- harpersbazaar.com The 40 Best Beauty Products Under $30
- reddit.com Holy Grail Voting 2026: DRUGSTORE : r/MakeupAddiction
- reddit.com best cheap makeup
- theguardian.com Our favorite affordable makeup products look more expensive than they really are
- google.com NYX Butter Gloss
- google.com Essence Lash Princess False Lash Effect Mascara
- google.com e.l.f Bite Size Eyeshadow
Who's Winning in AI?
AI Leaderboard · Based on this buyer question
e.l.f. Cosmetics currently leads this conversation. AI visibility leadership is valuable — but competitive markets shift fast.
e.l.f. Cosmetics currently leads this conversation.
- #1 e.l.f. Cosmetics 67%
- #2 Maybelline 100%
- #3
- #4 L'Oréal Paris 67%
- #5 CoverGirl 33%
- #6 Wet n Wild 33%
- #7 Cetaphil 33%
- #8
Get ahead of the competition
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How We Measure AI Answer Share
AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.
AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 3 independent AI observations.
- Question tested
- Value for money makeup products
- Market
- United States
- AI engines
- Gemini, ChatGPT, and Perplexity
- Research date
- September 11, 2026