What LLMs cite

Tide vs Gain for laundry

From recent prompt runs · US · Updated July 11, 2026

GEOGrow tested this high-intent customer question across Perplexity, Gemini, ChatGPT, and Claude. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

Tide

Leads across all key metrics

AI engines mentioning

4 of 4

Tide appears in 4 of 4 AI engines

#1 recommendations

4

Tide was the #1 recommendation 4 times.

AI answer share

100%

Tide appears in 100% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated July 11, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1Tide Claim your company4 of 44100%
2Gain Claim2 of 4050%
3Arm & Hammer Claim2 of 4050%
4Persil Claim1 of 4025%
5All Claim2 of 4050%
6Seventh Generation Claim2 of 4050%
7Purex Claim2 of 4050%
8Kirkland Signature Claim1 of 4025%

What Each AI Recommended

Recent answer snapshots by engine.

ChatGPT

  1. 1. Tide
  2. 2. Gain
  3. 3. Arm & Hammer
  4. 4. Persil
  5. 5. All
  6. 6. Seventh Generation

+4 more in this answer

Gemini

  1. 1. Tide
  2. 2. Gain
  3. 4. Arm & Hammer
  4. 5. All
  5. 6. Seventh Generation
  6. 7. Kirkland Signature

+1 more in this answer

Perplexity

  1. 1. Tide

Claude

  1. 1. Tide
  2. 16. Rockin' Green

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

Tide currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 4 independent AI observations.

Question tested
Tide vs Gain for laundry
Market
US
AI engines
Perplexity, Gemini, ChatGPT, and Claude
Research date
July 11, 2026