What LLMs cite
Term life life insurance for mortgage payoff
From recent prompt runs · United States · Updated September 10, 2026
GEOGrow tested this high-intent customer question across Gemini, Perplexity, and ChatGPT. Rankings below show which companies appeared most often in those responses — not who is independently the best.
Top brand
Ethos
Leads across all key metrics
AI engines mentioning
2 of 3
Ethos appears in 2 of 3 AI engines
#1 recommendations
1
Ethos was the #1 recommendation once.
AI answer share
67%
Ethos appears in 67% of answers in our tests
Top AI Answers
Which companies appear most often in AI responses?
Updated September 10, 2026
| # | Company | AI engines mentioning | #1 recommendations | AI answer share |
|---|---|---|---|---|
| 1 | Ethos Claim your company | 2 of 3 | 1 | 67% |
| 2 | State Farm Claim | 2 of 3 | 1 | 67% |
| 3 | Ladder Claim | 1 of 3 | 1 | 33% |
| 4 | Banner Life Claim | 3 of 3 | 0 | 100% |
| 5 | Northwestern Mutual Claim | 1 of 3 | 0 | 33% |
| 6 | Mutual of Omaha Claim | 1 of 3 | 0 | 33% |
| 7 | State Farm Life Claim | 1 of 3 | 0 | 33% |
| 8 | New York Life Claim | 1 of 3 | 0 | 33% |
What Each AI Recommended
Recent answer snapshots by engine.
ChatGPT
- 1. State Farm
- 2. Northwestern Mutual
- 3. New York Life
- 4. Prudential Financial
- 5. MetLife
- 6. AIG
+5 more in this answer
Gemini
- 1. Ladder
- 2. Ethos
- 3. Mutual of Omaha
- 4. State Farm
- 5. Banner Life
- 6. corebridge financial
+4 more in this answer
Perplexity
- 1. Ethos
- 2. Banner Life
- 3. State Farm Life
- 4. Pacific Life
- 5. Nationwide
- 20. corebridge financial
What LLMs cite
Sources cited in the most recent prompt runs for this question. The mix varies by engine.
- ethos.com Why Choose Term Life...
- aflac.com Mortgage Protection with Life Insurance
- corebridgefinancial.com Corebridge Financial Term Life
- ethoslife.com Ethos Life Insurance
- fbfs.com Using Life Insurance to Protect Your Mortgage
- ladderlife.com Ladder Life Insurance
- legalandgeneral.com The difference between life insurance and mortgage life ...
- legalandgeneralamerica.com Legal & General America - Banner Life
Who's Winning in AI?
AI Leaderboard · Based on this buyer question
Ethos currently leads this conversation. AI visibility leadership is valuable — but competitive markets shift fast.
Ethos currently leads this conversation.
- #1 Ethos 67%
- #2 State Farm 67%
- #3 Ladder 33%
- #4 Banner Life 100%
- #5
- #6 Mutual of Omaha 33%
- #7 State Farm Life 33%
- #8 New York Life 33%
Get ahead of the competition
Defend this answer before competitors close the gap.
Multiple businesses already appear in this answer set. Claim your company, improve your visibility, and compete for the recommendations students and institutions will actually see.
Leading in AI is an advantage — keeping it is the strategy.
Turn current visibility into durable pipeline with GEOGrow.
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How We Measure AI Answer Share
AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.
AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 3 independent AI observations.
- Question tested
- Term life life insurance for mortgage payoff
- Market
- United States
- AI engines
- Gemini, Perplexity, and ChatGPT
- Research date
- September 10, 2026