What LLMs cite

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From recent prompt runs · United States · Updated November 3, 2026

GEOGrow tested this high-intent customer question across ChatGPT, Perplexity, Gemini, and Claude. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

Oportun

Leads across all key metrics

AI engines mentioning

3 of 4

Oportun appears in 3 of 4 AI engines

#1 recommendations

1

Oportun was the #1 recommendation once.

AI answer share

75%

Oportun appears in 75% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated November 3, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1Oportun Claim your company3 of 4175%
2Upstart Claim3 of 4275%
3Avant Claim4 of 40100%
4Credible Claim4 of 40100%
5OneMain Financial Claim2 of 4050%
6Upgrade Claim2 of 4050%
7LendingPoint Claim3 of 4075%
8Credit Karma Claim2 of 4050%

What Each AI Recommended

Recent answer snapshots by engine.

ChatGPT

  1. 1. Oportun
  2. 2. OneMain Financial
  3. 3. UpStart
  4. 4. Upgrade
  5. 5. Avant
  6. 6. LendingPoint

+15 more in this answer

Gemini

  1. 1. UpStart
  2. 2. OneMain Financial
  3. 3. Avant
  4. 4. Oportun
  5. 5. Upgrade
  6. 6. LendingPoint

+15 more in this answer

Claude

  1. 1. Upstart
  2. 2. Avant
  3. 5. LendingPoint
  4. 6. LendingClub
  5. 7. OppLoans
  6. 8. Reprise Financial

+12 more in this answer

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

Oportun currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 4 independent AI observations.

Question tested
loans for bad credit
Market
United States
AI engines
ChatGPT, Perplexity, Gemini, and Claude
Research date
November 3, 2026