What LLMs cite

How to ensure payroll tax compliance for multi-state operations

From recent prompt runs · US · Updated October 29, 2026

GEOGrow tested this high-intent customer question across Claude, Gemini, ChatGPT, and Perplexity. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

Gusto

Leads across all key metrics

AI engines mentioning

4 of 4

Gusto appears in 4 of 4 AI engines

#1 recommendations

1

Gusto was the #1 recommendation once.

AI answer share

100%

Gusto appears in 100% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated October 29, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1Gusto Claim your company4 of 41100%
2Rippling Claim4 of 41100%
3ADP Claim3 of 4175%
4ADP Workforce Now Claim1 of 4125%
5Paychex Flex Claim1 of 4025%
6Paychex Claim3 of 4075%
7UKG Pro Claim1 of 4025%
8Asure Software Claim2 of 4050%

What Each AI Recommended

Recent answer snapshots by engine.

ChatGPT

  1. 1. ADP Workforce Now
  2. 2. Paychex Flex
  3. 3. Rippling
  4. 4. UKG Pro
  5. 5. Dayforce
  6. 6. Asure Payroll

+5 more in this answer

Gemini

  1. 1. Rippling
  2. 2. Gusto
  3. 3. ADP
  4. 4. Paychex
  5. 5. Mosey
  6. 6. Justworks

+5 more in this answer

Claude

  1. 1. ADP
  2. 2. Gusto
  3. 3. Paychex
  4. 4. Rippling
  5. 5. Asure Software
  6. 6. Mosey

+5 more in this answer

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

Gusto currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 4 independent AI observations.

Question tested
How to ensure payroll tax compliance for multi-state operations
Market
US
AI engines
Claude, Gemini, ChatGPT, and Perplexity
Research date
October 29, 2026