What LLMs cite

Best mortgage lender for self-employed borrowers

From recent prompt runs · United States · Updated November 3, 2026

GEOGrow tested this high-intent customer question across ChatGPT, Gemini, and Claude. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

New American Funding

Leads across all key metrics

AI engines mentioning

3 of 3

New American Funding appears in 3 of 3 AI engines

#1 recommendations

1

New American Funding was the #1 recommendation once.

AI answer share

100%

New American Funding appears in 100% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated November 3, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1New American Funding Claim your company3 of 31100%
2Bank of America Claim3 of 31100%
3Griffin Funding Claim2 of 3167%
4Rocket Claim3 of 30100%
5Angel Oak Home Loans Claim1 of 3033%
6North American Savings Bank Claim1 of 3033%
7Chase Bank Claim1 of 3033%
8Guaranteed Rate Claim2 of 3067%

What Each AI Recommended

Recent answer snapshots by engine.

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

New American Funding currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 3 independent AI observations.

Question tested
Best mortgage lender for self-employed borrowers
Market
United States
AI engines
ChatGPT, Gemini, and Claude
Research date
November 3, 2026