What LLMs cite

Best laundry detergent for families

From recent prompt runs · US · Updated June 11, 2026

GEOGrow tested this high-intent customer question across Claude, ChatGPT, Gemini, and Perplexity. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

Tide

Leads across all key metrics

AI engines mentioning

4 of 4

Tide appears in 4 of 4 AI engines

#1 recommendations

4

Tide was the #1 recommendation 4 times.

AI answer share

100%

Tide appears in 100% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated June 11, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1Tide Claim your company4 of 44100%
2Persil Claim2 of 4050%
3Arm & Hammer Claim4 of 40100%
4Gain Claim4 of 40100%
5All Free Clear Claim2 of 4050%
6All Claim2 of 4050%
7Seventh Generation Claim4 of 40100%
8Purex Claim3 of 4075%

What Each AI Recommended

Recent answer snapshots by engine.

ChatGPT

  1. 1. Tide
  2. 2. Persil
  3. 3. Arm & Hammer
  4. 4. Gain
  5. 5. All
  6. 6. Seventh Generation

+14 more in this answer

Gemini

  1. 1. Tide
  2. 3. All Free Clear
  3. 4. Gain
  4. 5. Arm & Hammer
  5. 6. Seventh Generation
  6. 7. Purex

+8 more in this answer

Perplexity

  1. 1. Tide
  2. 2. Persil
  3. 3. Gain
  4. 4. Arm & Hammer
  5. 5. All
  6. 6. Seventh Generation

+12 more in this answer

Claude

  1. 1. Tide
  2. 3. Arm & Hammer
  3. 4. All Free & Clear
  4. 5. Gain
  5. 6. Seventh Generation
  6. 7. Dreft

+13 more in this answer

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

Tide currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 4 independent AI observations.

Question tested
Best laundry detergent for families
Market
US
AI engines
Claude, ChatGPT, Gemini, and Perplexity
Research date
June 11, 2026