What LLMs cite

Best direct-to-consumer life insurance for young families

From recent prompt runs · United States · Updated November 3, 2026

GEOGrow tested this high-intent customer question across Gemini, ChatGPT, Perplexity, and Claude. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

Ladder Life

Leads across all key metrics

AI engines mentioning

3 of 4

Ladder Life appears in 3 of 4 AI engines

#1 recommendations

1

Ladder Life was the #1 recommendation once.

AI answer share

75%

Ladder Life appears in 75% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated November 3, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1Ladder Life Claim your company3 of 4175%
2Haven Life Claim2 of 4250%
3Bestow Claim3 of 4075%
4Fabric by Gerber Life Claim2 of 4050%
5Fabric Claim1 of 4025%
6Ethos Life Claim2 of 4050%
7Policygenius Claim3 of 4075%
8Ethos Claim1 of 4025%

What Each AI Recommended

Recent answer snapshots by engine.

ChatGPT

  1. 1. Haven Life
  2. 2. Bestow
  3. 3. Fabric
  4. 4. Ladder Life
  5. 5. Ethos
  6. 6. Policygenius

+5 more in this answer

Gemini

  1. 1. Ladder Life
  2. 2. Fabric by Gerber Life
  3. 3. Bestow
  4. 4. Ethos Life
  5. 5. Policygenius
  6. 6. Lemonade

+3 more in this answer

Perplexity

  1. 20. Corebridge Direct

Claude

  1. 1. Haven Life
  2. 2. Ladder Life
  3. 3. Bestow
  4. 4. Ethos Life
  5. 5. Fabric by Gerber Life
  6. 6. Policygenius

+15 more in this answer

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

Ladder Life currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 4 independent AI observations.

Question tested
Best direct-to-consumer life insurance for young families
Market
United States
AI engines
Gemini, ChatGPT, Perplexity, and Claude
Research date
November 3, 2026