What LLMs cite

Best affordable makeup brands

From recent prompt runs · United States · Updated September 11, 2026

GEOGrow tested this high-intent customer question across Gemini, ChatGPT, and Perplexity. Rankings below show which companies appeared most often in those responses — not who is independently the best.

Top brand

Maybelline

Leads across all key metrics

AI engines mentioning

3 of 3

Maybelline appears in 3 of 3 AI engines

#1 recommendations

1

Maybelline was the #1 recommendation once.

AI answer share

100%

Maybelline appears in 100% of answers in our tests

Top AI Answers

Which companies appear most often in AI responses?

Updated September 11, 2026

Company AI Answer Share across AI engines
#CompanyAI engines mentioning#1 recommendationsAI answer share
1Maybelline Claim your company3 of 31100%
2e.l.f. Cosmetics Claim1 of 3133%
3NYX Professional Makeup Claim1 of 3033%
4ColourPop Cosmetics Claim1 of 3033%
5Milani Claim1 of 3033%
6L'Oréal Paris Claim1 of 3033%
7Essence Claim1 of 3033%
8Wet n Wild Claim1 of 3033%

What Each AI Recommended

Recent answer snapshots by engine.

Gemini

  1. 20. Maybelline

Perplexity

  1. 1. Maybelline

What LLMs cite

Sources cited in the most recent prompt runs for this question. The mix varies by engine.

View full citation index →

Who's Winning in AI?

AI Leaderboard · Based on this buyer question

Maybelline currently leads this conversation.

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How We Measure AI Answer Share

AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.

AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 3 independent AI observations.

Question tested
Best affordable makeup brands
Market
United States
AI engines
Gemini, ChatGPT, and Perplexity
Research date
September 11, 2026