What LLMs cite
Alternative to loanDepot
From recent prompt runs · United States · Updated November 3, 2026
GEOGrow tested this high-intent customer question across Claude, ChatGPT, and Gemini. Rankings below show which companies appeared most often in those responses — not who is independently the best.
Top brand
Rocket
Leads across all key metrics
AI engines mentioning
3 of 3
Rocket appears in 3 of 3 AI engines
#1 recommendations
3
Rocket was the #1 recommendation 3 times.
AI answer share
100%
Rocket appears in 100% of answers in our tests
Top AI Answers
Which companies appear most often in AI responses?
Updated November 3, 2026
| # | Company | AI engines mentioning | #1 recommendations | AI answer share |
|---|---|---|---|---|
| 1 | Rocket Claim your company | 3 of 3 | 3 | 100% |
| 2 | Better Mortgage Claim | 2 of 3 | 0 | 67% |
| 3 | Better.com Claim | 1 of 3 | 0 | 33% |
| 4 | LoanDepot Claim | 2 of 3 | 0 | 67% |
| 5 | Guaranteed Rate Claim | 2 of 3 | 0 | 67% |
| 6 | New American Funding Claim | 1 of 3 | 0 | 33% |
| 7 | Pennymac Claim | 3 of 3 | 0 | 100% |
| 8 | United Wholesale Mortgage (UWM) Claim | 1 of 3 | 0 | 33% |
What Each AI Recommended
Recent answer snapshots by engine.
ChatGPT
- 1. Rocket
- 2. Better Mortgage
- 3. New American Funding
- 4. Pennymac
- 5. Guild Mortgage
- 6. Fairway
+5 more in this answer
Gemini
- 1. Rocket
- 2. Better Mortgage
- 3. Guaranteed Rate
- 4. LoanDepot
- 5. Pennymac
- 7. Freedom Mortgage
+4 more in this answer
Claude
- 1. Rocket
- 2. Better.com
- 3. LoanDepot
- 4. United Wholesale Mortgage (UWM)
- 5. PennyMac
- 7. Fairway
+2 more in this answer
What LLMs cite
Sources cited in the most recent prompt runs for this question. The mix varies by engine.
- reddit.com Current options for refinance. Rocket, Loan Depot, Triumph ...
- revenuebase.ai Top 25 Personal loan origination platforms based in United States
- bankrate.com 10 Largest Mortgage Lenders In The U.S. | Bankrate
- besmartee.com Top Digital Mortgage Lenders 2021
- better.com Better Mortgage - Online Home Loans
- caliberhomeloans.com Caliber Home Loans
- cbsnews.com Best mortgage lenders to know now, plus advice on buying ...
- cnbc.com Best Online Mortgage Lenders of 2026
Who's Winning in AI?
AI Leaderboard · Based on this buyer question
Rocket currently leads this conversation. AI visibility leadership is valuable — but competitive markets shift fast.
Rocket currently leads this conversation.
- #1 Rocket 100%
- #2 Better Mortgage 67%
- #3 Better.com 33%
- #4 LoanDepot 67%
- #5 Guaranteed Rate 67%
- #6
- #7 Pennymac 100%
- #8
Get ahead of the competition
Defend this answer before competitors close the gap.
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How We Measure AI Answer Share
AI Answer Tracker by GEOGrow measures how companies appear when high-intent customer questions are asked across supported AI platforms. Results are observational snapshots and can vary by model, location, personalization, source availability, and date.
AI Answer Share is weighted recommendation appearances divided by all possible recommendation opportunities. Rankings shown here represent the responses collected during the stated research period and are not endorsements by GEOGrow. Method: 3 independent AI observations.
- Question tested
- Alternative to loanDepot
- Market
- United States
- AI engines
- Claude, ChatGPT, and Gemini
- Research date
- November 3, 2026